The biggest NBFC of the country, Bajaj Finserv has launched its new website this year in January. It comes with a lot of new features, minimal load time and improved UI to provide the superior user experience. The brand already has been amongst the best in delivering hassle-free loan services to its customers and with the all-new website, it has set the bar higher in providing an enhanced experience to its digital users.
The new website comes with simpler and cleaner user interface with easy-to-use navigation. It also contains new visually engaging tools and smart calculators to help you calculate the returns on your investments for the given time period. I was amazed to see such precisely defined categories grouped by customer type and the service they are seeking. While browsing further, I found that all information relating to a product is in one place and divided into visually appealing tabs.
Furthermore, Bajaj Finserv has also encompassed features like smart search and user subscriptions on the new website. This comes in the form of a search box that can be seen on the top right corner of the website’s homepage. Along with this, they have also incorporated articles, tips and advises to engage the users by educating them and making their journey more relevant. In the event of providing users with an enriched experience, they have also tried to educate them on topics that are new but should be known to them. The forms that Bajaj Finserv has provided on their website are also straightforward to fill.
Fulfilling their motto of “making lives better”, Bajaj Finserv has also made efforts towards personalised buyer journeys by creating content that is relevant to them. With this new website, it is visible that customer experience is at the heart of this new design.