There are so many rewards programs, apps and discounts that people use for saving money when frequenting retail shops or restaurants. But there is a new kid in town who may make all of these money-saving items obsolete, and it goes by the name of Swipely.
What is Swipely?
Swipely gives consumers cash-back automatically when they shop locally. Instead of using coupons, downloading apps or using a reward card, people can sign up their debit or credit card through Swipely, and whenever their card is swiped at a local establishment, they will earn cash back automatically.
What’s the benefit for consumers?
Aside from earning actual cash by frequenting the local places that they love, consumers can rid themselves of the coupon clipping, discount hunting, reward card carrying and money-saving app downloading that they are currently practicing. Instead, one swipe of their debit or credit card will give them all the benefits. Plus, customers only have to sign up once to receive all the rewards.
What’s the benefits for merchants?
Swipely acts like a loyalty club for merchants. If a customer will receive cash back from shopping at their store, it will keep them coming back whenever they need to shop. This helps separate merchants from their competition.
Swipely also provides in-depth analytics for merchants to learn more about their customers and their buying personas. Through this analysis, merchants will know who is a first-time customer and who is considered a VIP. They will also know the buying personas of each customer. Maybe certain customers only come in once a month, and maybe others only shop on weekends. By having this information, Swipely can then create direct marketing to attract each of these customers based on their purchase history. Not only will customers be receiving offers that actually entice them, but it will keep them frequenting the merchant’s establishment.
Is Swipely right for me?
If you’re a consumer and you tend to shop locally, it may be worth the simple sign up to receive discounts and offers from the places you frequent the most. Plus, it may entice you to try out a new restaurant if it’s offering a cash-back reward. With Swipely, you can spend more time doing the things you love rather than spending time trying to locate the best deals. You will also get deals that match your buying history and persona, and you won’t have to shuffle through offers that don’t interest you.
As a merchant, Swipely is beneficial if you’re looking for a loyalty program. It will help you generate business, but unlike other marketing tactics, it will keep creating offers to keep business coming in. They will also provide you with an in-depth analysis of your customers to help you better market to those who actually buy from you. If these benefits interest you at all, whether as a merchant or as a customer, it may be worth trying Swipely out. If in the long run, you’re not seeing any benefit, you can always opt out and try something else.
Alexandra Kelly is a school teacher and devoted mother with a knack for writing. She often encourages her students and children to instantly proof their homework with a grammar checker to ensure it is mistake-free. Without her trusty Nissan, she would not be able to get herself or her children everywhere they need to be.