Social media is the biggest creative force to gain popularity since the development of the Internet. Many people are finding different ways to utilise social media web sites to advertise their property and businesses. It probably wasn’t the primary purpose of these sites, but it certainly has benefited today’s society.
Facebook and Twitter provide the stage to help you communicate with a wide range of people that you normally wouldn’t have been able to reach. Marketing your home the traditional way has many benefits. However, the use of social media web sites can be a unique and brilliant way to gain even more success. It could be challenging to try to sell your home on Twitter by using 140 characters or less, but there’s a good chance you’ll generate enough interest online to get the sale.
The front runner in social media currently is Facebook, and it is one of the most visited sites on the internet across the globe. Estimates have projected that one in three people log into Facebook every day and post content to over 130 friends. That comes out to over 30 billion posts shared on a monthly basis.
The amount of information can be staggering and you may wonder where to begin. Facebook centres on a community setting, so you want to start by setting up your own page. It’s completely free and you’ll be guided through every step. After you’ve finished, you will have all the tools you need to market your home and upload videos, content and photos.
In addition to information, be sure to invite others on the site to rate your photos and leave feedback on your posts. Any time you make updates or post messages, the followers will be notified. Even though some of your friends may not be in the market to purchase a home, they may know of someone who is searching.
The most important step to remember when you’re marketing your home on Facebook is to correspond with your followers. Also, make sure to add new information daily and respond to any messages that you receive. You could build up quite a following through your home-selling adventure and most people will tune in to see who purchased your home and at what price.
Billions of tweets are sent out every week through this popular social networking avenue.
The distinguishing feature about Twitter is that every tweet composed by a user needs to be 140 characters or less. It may not sound like a solid tool for marketing a home, but it can be easier to utilise than it sounds. The key to a successful marketing strategy is to create interesting tweets on a daily basis. These fun messages allow readers to follow your journey and through these tweets you could gain a wider audience. Twitter is one of the fastest outlets to share information and give updates on how your home-selling process is going. Prospective buyers are able to ask questions about the home and generate buzz throughout the community.
When you are thinking of social media web sites, a place like You Tube may not usually come to mind. However, You Tube has one of the biggest followings for people to share content. It is host to a staggering two billion views a day and is the perfect location for you to give an online tour of your home. To get the most views, you may want to make the video unique and fun for viewers to watch.
Combining such useful resources like Facebook, Twitter and You Tube will allow you to share your information with a wide audience. You may even be able to design a clip that will become popular and viewed by millions of followers around the globe.
Social media may not be the only way to get your home sold, but it is an excellent resource that is going to generate a lot of buzz and give your home the exposure it needs to get sold. The key to getting your property sold using social media is to join Facebook, tweet on Twitter and post a unique and fun video on You Tube.
Andrew Potter writes for My Online Estate Agent, which is one of the UKs leading online estate agents. Check out the site to find a range of useful tools and guides to assist you selling or letting your property.